Our Story
Get to Know Us
we create and nurture
Welcome to Creative Canary, your local Fremantle based duo shaking up the world of digital design. We’re Phil and Anthony, the two driving forces behind Creative Canary, and we live by our motto: we create and nurture.
Our journey began in 2015 because we believed in the transformative power of thoughtful design and creative storytelling. Fast forward to today, we’ve become more than just a digital agency; we’re innovators, creators, and nurturers, making professional web and brand design accessible to everyone.
Unlike bigger agencies, we’re about keeping things simple and personal. There’s no fluff or needless complexity, just us working hand in hand with our clients, delivering bespoke design solutions and unforgettable web experiences. We value open communication, trust, and transparency above everything else.
Our philosophy is simple: design is a powerful tool that should be accessible to all, regardless of budget. This belief has shaped our approach and allowed us to cater to a wide array of clients, from small businesses and start-ups to nonprofits and community projects.
We’re problem solvers, creatives, and most importantly, your partners in the journey to success. Let’s create and nurture something remarkable together.
OUR MISSION
Phil La Rosa
Creative Director
Phil is the heart and soul of Creative Canary. As the founder, his love for design and innovation has been the driving force behind the agency’s success. His journey began at the tender age of 12 when he designed his first website for his performance school. This early exploration sparked a lifelong passion for all things creative, leading him to his first professional design job at the age of 18.
His unique approach to design centers on minimalism with a twist. He loves to take inspiration from current trends but always finds a way to forge his own path. Outside of work, he’s equally passionate about music, often spending time at his piano, writing and recording. This dual devotion to design and music fosters daily inspiration and a sense of rhythm that can be seen in his work.
One of Phil’s greatest strengths is his aptitude for relationships. He enjoys meeting new people, hearing their stories, and helping them translate these narratives into a visual brand. This focus on connection makes him a strong ally for his clients, many of whom take pride in the brands he helps them create.
Phil started Creative Canary out of a desire to make a difference. He was driven by a wish to work directly with clients, regardless of their budget, and to help them succeed. This focus on community and a hands-on approach continue to shape the culture at Creative Canary. He sees the future of the agency continuing to support community-based projects, helping those who are making a positive impact.
Anthony Boschman
Co-Creative
Anthony is a cornerstone of Creative Canary. As a problem-solver with a wealth of experience from his time working in niche companies, he brings a unique perspective and a rich skillset to the agency. His design journey has been marked by a willingness to dive headfirst into new tools and technologies, always seeking to learn and grow.
His design philosophy is simple and effective: ‘Keep it Simple, Silly’. With over 12 years in the creative industry, he has honed his ability to quickly grasp new skills and use them to provide clients with innovative solutions. Outside of his professional life, Anthony loves working with his hands. From tinkering with broken items to creating beautiful furniture from reclaimed wood, he carries his creative problem-solving approach into all aspects of his life.
Anthony’s tech-savvy background and interest in industry trends ensure that Creative Canary stays on the cutting edge. His proudest achievements include creating dynamic listing sites for clients in the event management sector, streamlining their processes and providing them with a frictionless experience.
What drew Anthony to Creative Canary was a shared value system and seamless synergy with Phil. His hope for the future of the agency is to continue nurturing relationships with clients who share these values, ensuring that Creative Canary remains a hub for superior design solutions.
Industries we work with
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Why our clients love us
I’ve worked with Phil and the team from Creative Canary for many years, so it was inevitable that I was going to harness their creative energy at Cahoots. Their eye for detail, creative flare and unbeatable response times makes this team so easy to work with. As always, their work is outstanding and has helped raise our marketing material to another level.
After a short interview to determine what we wanted to achieve, Creative Canary set up a staging website which ticked all the boxes. As well as meet all our expectations, the final website designed by Creative Canary came in at a very reasonable price, on time and on budget. I highly recommend Creative Canary, and look forward to working with them again when it comes time to refresh the look of our website.
You have gone above and beyond to meet our expectations. The thought of creating our website was a bit of a daunting one, however you have made the experience an enjoyable one! We could not be more impressed by the design of our logo, business cards and the amazing photography you have done for our business. Your professionalism and eagerness to have everything perfect has enabled us to recommend your services in a heart beat!
I was referred to Creative Canary by a close friend who spoke very highly of their work. When I met with Phil to discuss my branding and website, he was easy to work with, receptive of my input and understood what I was looking for. From initial concepts to the final design and through the whole process, Phil’s attention to detail and creativity is commendable.
Creative Canary were instrumental in part of our evolution. They not only helped with the creation of the new name and brand, they also redesigned all our marketing material, signage, social media assets and created us a shiny new website that we are so proud to call our own. Their creativity, response time and eagerness to get things perfect is why we’ve continued to use their services for over 3 years now.
Creative Canary was an absolute pleasure to work with. They knew exactly where we were heading with our design and how to maximise all aspects of our website. They worked quickly and was fantastic with his communication. There were many late nights and early mornings involved and it really showed in the quality of the end product! They delivered far above our expectations.