we create and nurture

The Blue Canary Project

Whether you’re a community hero, a world-changing business, or a not-for-profit doing good, we want to help you make a positive impact in our community. That’s why we’re beyond excited to introduce the Blue Canary Project.

The Blue Canary Project was founded due to the absence of creative inspiration in organisations and individuals committed to improving the world. We understand that it often takes financial resources to ignite the creative spark, we’re here to light it for you.

We believe that everyone should have the chance to shine online and have the world find their worthy cause. Sadly, we can’t take on all the amazing projects we come across – we’re only birds human!

But fear not! We’ve come up with a cagey plan. Every quarter, we’ll be picking a project that’s aligned with our values and is working towards making the world a better place. The project we select will be delivered with a price tag of $0.00. Pretty neat, huh?

So, if you know an individual or business who could use a helping hand, use the form below to nominate them. Join the flock, so we can make a bigger impact


At our agency, we understand the significance of removing the stigma around conversations on mental health. Whether your mission is to raise awareness, provide tools for individuals with mental health struggles, or be a voice for those who are unable to speak up – we are here to help. Our team is committed to supporting your cause and making a positive impact in the world of mental health.


We firmly believe in leaving the world a better place than we inherited. Whether you are dedicated to animal welfare, reducing plastic usage, or mitigating the carbon footprint, we are here to assist you. Our agency is committed to supporting causes that make a positive impact on our beautiful planet, regardless of how big or small. Lets collaborate and contribute towards a better tomorrow, for everyone.


We are committed to supporting those who bring communities together through events or help children build their confidence through the arts. Whether your focus is on theatre, dance, music, film, or any other creative medium, we are here to help you realise your vision. We believe in the power of the arts to create a positive impact on society, and we are dedicated to empowering those who share this belief.

community projects

how it works


Stage One

Feel free to nominate as many causes as you wish, as nominations are continuously open. We are eager to learn about all individuals and organisations working towards creating a positive impact.


Stage Two

The nominated individual or organisations will be sent a questionnaire. Our aim is to ensure that we provide support to deserving causes, and this is their opportunity to highlight their value.


Stage Three

At the beginning of every quarter, our team and project partners will convene to review all the returned questionnaires, in order to identify the cause that we can collectively support to achieve great outcomes.

project start

Stage Four

Once we have made our choice of cause to support, we will reach out to them with the fantastic news. We will eagerly spread the word and let our other nominees know about the selection of this exciting new project.

nominate a project

our team

Phil La Rosa

Creative Director

Since the age of 10, Phil has experienced the full spectrum of benefits that the arts hold. It helped him build his confidence in his younger years and in recent years, provided a creative outlet for mental stimulation and emotional awareness.

With his experience in the arts industry, Phil has a thorough understanding of how things operate, including budgets, production, and marketing.

As the leader of The Blue Canary Project, Phil oversees the creation and development of projects from beginning to end. He is dedicated to nurturing each project and ensuring its success.

Anthony Boschman


From an early age, Anthony has held a desire to be an advocate for those who are often overlooked or marginalised. He is committed to empowering others, standing up for what he believes, and emboldening others to do the same through achieving their goals.

With personal experience with mental health, Anthony recognises the significance of providing everyone with the necessary resources to overcome their own obstacles.

Anthony focuses on projects that address the flaws in our current health system, and ensuring that everyone is to receive the support they deserve.

Jack Cameron

Research / Vetting

Growing up in rural WA, Jack is fortunate to have been surrounded by the beauty of the natural world, which cultivated his green-thumb, and appreciation for the great outdoors and its benefits to future generations.

As a nurse, specialising in Mental Health, Jack brings  profound knowledge and experience of the positive impact that nature can have on mental wellbeing.

He is passionate about sustainability and mental health initiatives, hoping to contribute to more environmentally friendly spaces for mental health programs in the future.


Collaborating with other content creation companies is like having a bunch of best friends who are always there to help and support us. We share ideas, brainstorm together, and bounce off each other’s creativity. Allowing us to deliver an end product you’ll be proud to call your own.

Why we do what we do