Our Story
Get to Know Us
we create and nurture
Welcome to Creative Canary, your local Fremantle based duo shaking up the world of digital design. We’re Phil and Anthony, the two driving forces behind Creative Canary, and we live by our motto: we create and nurture.
Our journey began in 2015 because we believed in the transformative power of thoughtful design and creative storytelling. Fast forward to today, we’ve become more than just a digital agency; we’re innovators, creators, and nurturers, making professional web and brand design accessible to everyone.
Unlike bigger agencies, we’re about keeping things simple and personal. There’s no fluff or needless complexity, just us working hand in hand with our clients, delivering bespoke design solutions and unforgettable web experiences. We value open communication, trust, and transparency above everything else.
Our philosophy is simple: design is a powerful tool that should be accessible to all, regardless of budget. This belief has shaped our approach and allowed us to cater to a wide array of clients, from small businesses and start-ups to nonprofits and community projects.
We’re problem solvers, creatives, and most importantly, your partners in the journey to success. Let’s create and nurture something remarkable together.
OUR MISSION
Phil La Rosa
Creative Director
Phil is the heart and soul of Creative Canary. As the founder, his love for design and innovation has been the driving force behind the agency’s success. His journey began at the tender age of 12 when he designed his first website for his performance school. This early exploration sparked a lifelong passion for all things creative, leading him to his first professional design job at the age of 18.
His unique approach to design centers on minimalism with a twist. He loves to take inspiration from current trends but always finds a way to forge his own path. Outside of work, he’s equally passionate about music, often spending time at his piano, writing and recording. This dual devotion to design and music fosters daily inspiration and a sense of rhythm that can be seen in his work.
One of Phil’s greatest strengths is his aptitude for relationships. He enjoys meeting new people, hearing their stories, and helping them translate these narratives into a visual brand. This focus on connection makes him a strong ally for his clients, many of whom take pride in the brands he helps them create.
Phil started Creative Canary out of a desire to make a difference. He was driven by a wish to work directly with clients, regardless of their budget, and to help them succeed. This focus on community and a hands-on approach continue to shape the culture at Creative Canary. He sees the future of the agency continuing to support community-based projects, helping those who are making a positive impact.
Anthony Boschman
Co-Creative
Anthony is a cornerstone of Creative Canary. As a problem-solver with a wealth of experience from his time working in niche companies, he brings a unique perspective and a rich skillset to the agency. His design journey has been marked by a willingness to dive headfirst into new tools and technologies, always seeking to learn and grow.
His design philosophy is simple and effective: ‘Keep it Simple, Silly’. With over 12 years in the creative industry, he has honed his ability to quickly grasp new skills and use them to provide clients with innovative solutions. Outside of his professional life, Anthony loves working with his hands. From tinkering with broken items to creating beautiful furniture from reclaimed wood, he carries his creative problem-solving approach into all aspects of his life.
Anthony’s tech-savvy background and interest in industry trends ensure that Creative Canary stays on the cutting edge. His proudest achievements include creating dynamic listing sites for clients in the event management sector, streamlining their processes and providing them with a frictionless experience.
What drew Anthony to Creative Canary was a shared value system and seamless synergy with Phil. His hope for the future of the agency is to continue nurturing relationships with clients who share these values, ensuring that Creative Canary remains a hub for superior design solutions.
Industries we work with
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Why our clients love us
When I approached Phil to redesign the Harry and Gretel website, it was a Squarespace one page website. It’s now a fully functional e-commerce site that features upgrades beyond the standard online fashion retailer. Taking your client base from local to international is a huge asset to a fashion retailer. The website looks amazing and truly reflects the edginess and femininity of the Harry and Gretel brand!
It was such a pleasure dealing with the team at Creative Canary recreating our new logo and website. After 20 years, we were well overdue for a more modern update and their fresh ideas were fantastic. Nothing was ever too much trouble. Your passion for what you do shows in your work and your friendly nature is why you will continue to succeed in your business.
I’ve worked with Creative Canary on various projects now and I’ve been extremely satisfied with our client’s websites. They’re an endless pool of creativity that comes with unbeatable communication and fair pricing. As a marketing agency, it’s important that we partner with digital agencies we can trust and that will benefit our clients – Creative Canary is one of those agencies.
After a short interview to determine what we wanted to achieve, Creative Canary set up a staging website which ticked all the boxes. As well as meet all our expectations, the final website designed by Creative Canary came in at a very reasonable price, on time and on budget. I highly recommend Creative Canary, and look forward to working with them again when it comes time to refresh the look of our website.
We have always heard great things about Phil and his Creative Canary team, so when it came time to redesign our website and create some advertising material we knew the agency to call. The design, photos, content and actual physical quality of the pamphlets they produced for Luxe Ceramics were very impressive. We definitely recommend Creative Canary to anyone looking for a web agency that’s friendly, fun and super-skilled.
The great thing about Creative Canary is that they just knows what is needed and they go away and gets it done. They are excellent communicators and will respond immediately to any idea, question or concern. I enjoyed working with Creative Canary on the last project and the end result was world class.