It’s all very well having an all singing, all dancing website, but unless people know where to find you, your time and money are wasted. Whilst we can’t guarantee to get your company on Forbes list of Australia’s richest in the next month we can give you some sure fire ways to increase your organic website traffic quickly.
Having to constantly pay for the marketing and advertising of your product can be pretty tough on the budget, but simply by investing in some website changes and updates will reward you with more website visitors at no ongoing costs.
Organic traffic is a frequently untouched gold mine. This is the traffic that has landed on your website courtesy of some search engine keywords and the relevancy of your content. Unlike the freeway traffic on the way home from work, this is the traffic you genuinely want your website to be engulfed in.
They haven’t been tricked by a pop up banner ad or a google ad words listing. They are on your website because your content is relevant to their needs and all of a sudden you have a potential new client. Sounds pretty simple?
So how do you get more of these amazing people? Where are they hiding? Or more to the point, how is your website hidden. Check out some key factors to increasing your organic website traffic in 2017 right here, right now.
Load time
No one wants to hang around in line or online to make a purchase or simply browse. Likewise with your website, thumb twiddling while waiting for pages to upload is frustrating and tiresome for potential customers. The slow loading is often interpreted as an inefficiency of the business itself and most will walk away without so much as a sneak peek. So ask your web developer how to speed up your website and make browsing your website a much easier and more enjoyable experience.
Content for a website
Quality written content can make or break your organic traffic engagement. Writing website content might seem relatively straightforward but in reality most people are better off investing in a copywriter who can do the job properly and show you and your business off in the best professional light.
Powerful content directs the right kind of traffic to the doorstep of your website. To create this content you have to ensure it answers relevant client product/service questions quickly and accurately. Most people are time-poor so quick and clear answers are the way to go. Just because you know the ins and outs of your industry, doesn’t mean everybody else does!
Backlinks to Your Website
What is a backlink? Put simply they’re incoming links from other websites to your webpage.
If you want to rank higher on Google make sure your backlinks are relevant to your industry. You can’t cheat the system. Creating effective backlinks takes time and experience, so if you don’t feel you can do it yourself, outsource and invest in someone who can.
Incorporating more links throughout your own website’s content will allow you to make the most of older content and keep your potential client engaged on your site for longer. For example, at the end of every blog, create a link to read more about the topic on another blog on your site.
Backlinks are a key ingredient in increasing your organic traffic so make sure you don’t overlook this step!
We hope these easy to follow tips help you to understand a little more about how to increase your organic website traffic.