Creative Canary is a dynamic team of website designers and developers who are dedicated to building the ultimate website. But what about marketing and why is it important to consider during your website build?
When it comes to building a new website or updating your existing one you should consider enlisting the help of a marketing specialist to liaise with your website designer. At Creative Canary we have some of the best Perth marketing agencies to help you build the ultimate website for your brand.
Here’s why you should strongly consider marketing integration with your new website build or redesign.
We know that your website design is critical in respect of first impressions, but what about your visual content? When you build a functional website, the final step of the design is vibrant photography and graphics that sell your product or service. You can choose to use stock photography, but when it comes to your product’s branding, do you really want to be using imagery that another competitor can duplicate?
Your marketing specialist will help establish your unique brand prior to organising a photoshoot to capture your vision. Creative Canary also has access to Perth’s leading photographers and can team you up with a professional set up that will capture the perfect images for your business.
Every photoshoot needs to be planned and executed according to you branding and company philosophy. People rely far more on what they see than what they read, so make sure every image on your website is a true reflection of your business.
Social media marketing is one of the most effective ways to sell today and it relies heavily on images. Your website images are a brilliant tool for selling your business across a broad range of outlets, from online to social media, newsletters, marketing collateral and blogs – so consult the experts and get it right from the outset.
Great copy comes at a price but it’s worth every cent and by using the right keywords you can help ensure your website appears high up in every Google search. Search Engine Optimisation, referred commonly to as SEO, will help direct the right kind of website traffic directly to you. Let Creative Canary organise your written content through a professional copywriter and SEO expert , who ensures the right words do your business justice.
A good copywriter will ensure the content reflects your brand and the personality you’d like to convey.
The effectiveness of your website is not just in the obvious initial visual impact – there’s a lot going on behind the scenes that’s equally important. You need to go in yourself or find an expert to help you complete the metadata. Without metadata businesses struggle to direct traffic to their site. It includes the title, the keywords and the description.
When search Google for something the results will reveal link after link of suggested websites. The opening blue hyperlink is your ‘title tag’. The green url link is the direct link to the web page that is being suggested. Finally, the black snippet of writing to entice you to click (hopefully), is your meta description. Each of these elements can be tailored to represent the best of what your brand or service has to offer. If each element has not been set, the title and meta description will pull from whatever is currently on the web page.
We hope these tips help you get your website on the right track from day one and with the Creative Canary, being on track is a guarantee we provide to every client.